The Singapore Tourism Board (STB) has announced the second phase of its customised and differentiated marketing campaign to lure travellers from southern states into staying for a longer duration in the fun island with its latest offering.
The second burst of marketing campaign titled ‘Singapore — the holiday you take home with you’, focuses on ‘family fun’ and ‘romance.’ It also describes the 10 must-visit places based on feedback received from Indian travellers.
Briefing reporters here on Thursday, STB South Asia Director G.B. Srithar said: “India is a key market for us with a healthy traffic. A lot of our tourist attractions depend on Indian visitors … .” Full story
