AFP
SINGAPORE (AFP) — Singapore has launched campaigns to promote everything from more romance to better English. Now, the city-state wants its citizens to just be... nicer.
"Kindness. Bring It On!" -- to be launched this weekend -- is a government-backed initiative aimed at encouraging Singaporeans to be openly gracious to their relatives, colleagues, classmates and neighbours.
The Singapore Kindness Movement (SKM), a partly government-funded charity, plans to recruit "kindness troopers" to deliver its message, and draft movie stars to do public appearances. Teachers will give lessons about graciousness.
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