Bernama.com, 31 Mar 2009
SINGAPORE, March 31 (Bernama) -- "The new girl has finally arrived.
"She's twice the fun and half the price". Don't be mistaken and be easily excited about the cry. It is not about a girl coming to town and soliciting for customers.
It is actually the newly revived tagline of lost-cost carrier AirAsia for its promotion drive to sell its inaugural air services departing from Singapore to four Indonesian cities of Jakarta, Bandung, Yogyakarta and Bali.
AirAsia group chief executive officer (CEO) Datuk Seri Tony Fernandes was here Tuesday together with AirAsia Indonesia CEO Dharmadi to reveal the suggestive catchphrase.
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