The Australian, 5 Nov 2008, Andrew Colley
Singtel, the company's Singapore-based parent, has revealed Optus's campaign to use the iPhone launch to drive new customers on to its 3G mobile subscriber base deflated itsEBITDA earnings by $44 million in the three months to September 30.
Although total figures for the period were not released, Optus reported EBITDA (earnings before interest, tax, depreciation and amortisation) of $477 million for the same period last year.
Aggressive pricing plans and generous handset subsidies for the 3G iPhone lifted SingTel's acquisition costs to higher than normal levels throughout the region.
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