AsiaTravelTips.com
10 Mar 2008
The Singapore Tourism Board launched its Global Brand Media Campaign on Saturday by inviting visitors to drop by the mobile video booth, dubbed - Travelpod, to record their Unique Personal Experiences (UPE) as part of STB’s latest efforts to encourage visitors to have a personal interaction with the Uniquely Singapore Brand.
The Global Brand Media Campaign is an extension of the Beyond Words campaign which was the second phase of the Uniquely Singapore brand campaign. This new campaign will further establish the Uniquely Singapore brand meaning by increasing its brand relevance, appeal and resonance globally. To achieve this, STB is exploring expanding its current brand communication tools, channels and media platforms to reach a wider audience internationally. The introduction of the Travelpod is the start of STB’s plans for the Global Brand Media Campaign. STB will partner the BBC and the National Geographic Channel to promote this campaign globally through their online and television platforms.
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