AsiaTravelTips.com
10 Mar 2008
Singapore Expo has just launched a new logo, and promotional campaign in line with its re-branding programme which started in mid 2007. With a new team on board, recent developments in Singapore’s MICE industry and the need to create a lasting impression in this dynamic marketplace, a new treatment of the logo, new ad campaign, website and other promotional materials were launched.
The logo, website and advertisement’s new image illustrate the flexibility of the venues at Singapore Expo and the markets that it serves. The logo repositioning builds on the corporate identity and moves Expo away from being seen as a purely exhibition arena to a multifaceted centre able to host all types of events including conferences, meetings, conventions, banquets, concerts and special events as well as trade and consumer exhibitions. This is why he words Convention and Exhibition Centre have been added to the logo to emphasize that Singapore Expo isn’t just about exhibitions or expositions, or the name of a show or event.
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