Element launches later this month, billing itself as the “voice of gay Asia.” Its first issue features interviews with dancers at gay clubs in Thailand and profiles of gay-friendly luxury resorts in Asia, keeping with the regional focus of the magazine. Advertisers already include fashion label Paul Smith, and Avalon, a glamorous nightclub at Singapore’s Marina Bay Sands casino resort.
The bi-monthly magazine will only be available online through the Apple and Android application stores. The application is free, but each issue will cost US$1.99 .
Published by Singapore-based independent media company Epic Media, the magazine aims to have 10,000 digital subscribers and possibly a Mandarin version to tap into the Chinese market next year. Full story
