Singapore Govt thinks using rap will help to boost birth rate

BBC News, 29 Nov 2012
"Singapore's population, it needs some increasing."
"I'm a patriotic husband, you're my patriotic wife, let's do our civic duty and manufacture life!"
Those may seem like unlikely lines to advertise a brand of breath mints, but in spite of that - or perhaps because of it - the video went viral in Singapore on YouTube earlier this year.
The lines are part of a rap that uses local references such as "Let's put a bao (or bun) in your oven" to try to poke fun at Singapore's declining birth rate. Full story