Singapore Airlines Ltd will embark on a mission to revive profits that have been at a constant low for almost twenty years. The arrival of the new chief executive, Goh Choon Phong in January will begin the signal these changes. First class and business class passengers will be a large target market for Goh Choon Phong when he takes over. Due to the previous recession in premium travel, Singapore Air ended up cutting business class and first class. However, with a new man set to takeover, big changes will begin to occur for the airline. Full story
SIA New CEO Targets Premium Travel Market
Skyclub, 8 Sep 2010
Singapore Airlines Ltd will embark on a mission to revive profits that have been at a constant low for almost twenty years. The arrival of the new chief executive, Goh Choon Phong in January will begin the signal these changes. First class and business class passengers will be a large target market for Goh Choon Phong when he takes over. Due to the previous recession in premium travel, Singapore Air ended up cutting business class and first class. However, with a new man set to takeover, big changes will begin to occur for the airline. Full story
Singapore Airlines Ltd will embark on a mission to revive profits that have been at a constant low for almost twenty years. The arrival of the new chief executive, Goh Choon Phong in January will begin the signal these changes. First class and business class passengers will be a large target market for Goh Choon Phong when he takes over. Due to the previous recession in premium travel, Singapore Air ended up cutting business class and first class. However, with a new man set to takeover, big changes will begin to occur for the airline. Full story
