OPTUS marketing chief Michael Smith has hinted at concerns about damage to its brand after the regulator again launched legal action against it. Mr Smith said the company was "distressed'' about its status with the competition watchdog, which earlier this week took legal action against Optus' parent company Singapore Telecommunications. The Australian Competition and Consumer Commission alleged Optus did not "sufficiently or clearly'' disclose network speed limitations in advertising for some of its "Supersonic'' and "Think Bigger'' broadband ads. Full story
Distressed SingTel's Optus launches Open Network
The Australian, 10 Sep 2010
OPTUS marketing chief Michael Smith has hinted at concerns about damage to its brand after the regulator again launched legal action against it. Mr Smith said the company was "distressed'' about its status with the competition watchdog, which earlier this week took legal action against Optus' parent company Singapore Telecommunications. The Australian Competition and Consumer Commission alleged Optus did not "sufficiently or clearly'' disclose network speed limitations in advertising for some of its "Supersonic'' and "Think Bigger'' broadband ads. Full story
OPTUS marketing chief Michael Smith has hinted at concerns about damage to its brand after the regulator again launched legal action against it. Mr Smith said the company was "distressed'' about its status with the competition watchdog, which earlier this week took legal action against Optus' parent company Singapore Telecommunications. The Australian Competition and Consumer Commission alleged Optus did not "sufficiently or clearly'' disclose network speed limitations in advertising for some of its "Supersonic'' and "Think Bigger'' broadband ads. Full story
