SINGAPORE, Aug 9 (IPS) - Just a month after the buzz from the vuvuzelas ended at the 2010 FIFA World Cup in South Africa, Singapore is busy preparing to host the next major event in the world sports calendar the Youth Olympic Games. But few seem to know, or care, about the inaugural youth version of the venerable Olympic Games.An online survey by state-controlled media Channel News Asia found that some 88 percent of 6,430 respondent said they were ”not interested at all” to watch any of the action at the International Olympic Committee event for athletes between 14 and 18 years old. ”It's obvious that the Singapore government knows very little about what the sports world wants, and even less about its marketing,” says opposition politician Dr Chee Soon Juan. ”The public wants to watch top athletes in their prime in action, not when they are still in the process of getting there.” The games are a ”a waste of time”, says Malcolm Hoe, a 26-year-old undergraduate. ”I'd rather stay at home and watch the English Premier League on television.” Full Story
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