SINGAPORE -- Middle- and upper-income Singaporeans are sceptical shoppers, and are willing to spend on eco-friendly products, according to a Reader's Digest survey released yesterday.Conducted in October, the survey polled 1,000 Singaporeans on their most trusted brands and studied how they placed their trust.
It found that three quarters of shoppers here are willing to pay a bit extra to have a green conscience, rather than buying cheap or value brands. Full Story
