With effect from January 15, the local telco's sports group package will cost S$19.26 per month, up from S$12.84, after it recently acquired non-exclusive broadcast rights to ESPN Star Sports' (ESS) portfolio of multimedia assets and bundled the new television channels - ESPN, Star Sports and ESPN HD - with its 11 existing sports channels.
"As the cost of sports content has escalated over the years, the monthly subscription had to be adjusted accordingly to reflect the true value of these premium contents with the addition of the ESS channels," said StarHub Vice-President (Home Solutions and Content) Iris Wee.
But consumers are upset at being left without the option of selecting which sports channels they want and having to accept the increased charges even though they may not want the new channels provided.
Furthermore, the channels are already available on SingTel's mio sports package, which many sports fans in Singapore already have. Full story
