Iswaran aims to attract larger number of tourists and make them spend more

NZweek.com, 26 Dec 2012
S Iswaran, second trade and industry minister, said that the country’s tourism strategy will not only involve attracting a larger number of visitors, but also put more emphasis on deriving higher economic yield from tourists, Channel NewsAsia reported.
This means planning for events and activities to generate extra spending from visitors, it said.
The tourism strategy will be centered around what is known as three Cs, namely, content, clients and connectivity, Iswaran said. Full story

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