Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board has launched another such campaign, this time designed with the Indonesian tourist in mind.
The new campaign - Only in Singapore, Right Now! - has been launched in Jakarta and like its predecessors, it is focused on tailoring and delivering experiences that are based on a deeper understanding of consumer needs in key visitor-source markets.
In addition to STB’s marketing efforts like PR, print, mobile, advertising and digital tactics like social media, Facebook and twitter, the campaign incorporates strategic collaborations between STB and partners like AirAsia Indonesia and Standard Chartered Indonesia, to co-create and offer special offers and benefits to consumers. Full story
