The Singapore Economic Development Board has selected WPP’s MEC as its media agency for a new $10 million campaign designed to attract foreign businesses to the Asian island nation.
The award came after a formal review that also assessed creative and digital duties. Independent shop The Secret Little Agency won the creative assignment, while Omnicom’s TBWA won digital chores. The appointments are effective Sept. 1, and the contract period is 19 months, with an option to extend up to 24 months, per the client. Full story
