(Reuters) - Tony Fernandes, the flamboyant chief executive of budget airline AirAsia, joked last month that he could buy Singapore Airlines and even displayed an artist's impression of his competitor's plane painted in AirAsia colours.
It was a tongue-in-cheek jab, but one that struck at a painful truth for Singapore Airlines (SIAL.SI). The company has stuck to its luxury image even as low-cost carriers picked off passengers in a weak global economy, and profits have suffered. Full story
