Road running in Singapore needs something new. It’s a new decade and a new world. Having grown from 2,000 runners in Year 2000 to 50,000 in Year 2009, the Singapore Athletic Association (SAA) is inviting sports marketing experts to collaborate and bring Singapore road running to a new height. More new quality events, more integration of events, more new runners.At stake are the commercial rights of Singapore Marathon, the Singapore Cross Country, the Singapore Road Relay and new events which can be created to raise the quality of the running scene. The estimated value of National running events is about $5m in 2009 and should be expected to double by 2020.
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