The New Straits Times, 3 Jan 2009
SINGAPORE: Malaysia is stepping up its efforts to attract more tourists from Singapore.
Yesterday, its tourism minister launched a Tourism Malaysia advertising campaign, called Zoom Malaysia, at the Malaysian High Commission here.
Datuk Seri Azalina Othman Said's ministry has approved a 100 per cent increase in the budget for advertisements, amounting to RM15 million, to tap the Singapore market this year.
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