e-Travel Blackboard, 14 Jan 2009
The Singapore Tourism Board (STB) has outlined its plans to transform its tourism sector into a key revenue generator with the Tourism 2015 Vision.
The blueprint for Tourism 2015 Vision includes targets of raising tourism receipts to S$30 billion and increasing visitor arrivals to 17 million.
To achieve these targets, the STB is attempting to solidify its position as a global leader in key customer segments such as business travel, MICE, leisure and services.
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