SingTel launches F1 web drive

BrandRepublic - Media, 25 Aug 2008, Kenny Lim

SINGAPORE - SingTel has partnered with Microsoft to launch a ‘Grid Girls’ website ahead of the inaugural Formula One Singapore Grand Prix.

Created by Crayon Digital, the site is powered by Microsoft’s Silverlight platform and features media functions which allow viewers to interact with the 20 Grid Girls - the models who will be lining up on the streets for the night race.

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