AFP
17 Jun 2008
SINGAPORE (AFP) — Lower costs are drawing more and more users to access the Internet via their mobiles, and opening up opportunities for advertisers, industry players said Tuesday.
Flat rates for data are becoming increasingly common, and mobile devices for accessing Internet content are more widely available, said Andre Levisse, of management consulting firm McKinsey and Company.
"It becomes cheaper and cheaper to just get one megabyte of data and that enables, probably, some change in the user behaviour," he said during a panel discussion at the start of the CommunicAsia conference in Singapore.
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