VarietyAsiaOnline.com
7 Apr 2008
CANNES -- FremantleMedia Enterprises (FME) has inked a multiyear production deal with Singapore's Media Development Authority (MDA) that commits both partners to invest in multimedia TV projects.
The deal, announced at MipTV, is expected to generate $12 million over the next two years.
The two parties previously collaborated on lifestyle skein "Kylie Kwong: My China," which followed the Australian-born Chinese chef as she toured the culinary delights of the middle kingdom .
Deal will see the creation of commercially branded multiplatform content with an Asian flavor for international auds.
>>>> More
