SPH turns to pet obituaries to boost bottom line

NY Daily News, 11 Dec 2012
Starting Sunday, The Straits Time, Singapore's largest newspaper, will begin allowing pet owners to publish goodbye messages to their animal companions.
The decision to market obituaries to pet owners in tiny Singapore, one of the world's richest countries in terms of per capita income, comes as wealthy Asians have fewer kids and shower more attention on pets.
Needless to say, the obituaries too are not free - they will each run $40.96, with a goods and services tax of 7% on top of that. Full story

Related:
Singapore pets to get newspaper obituaries - The Malaysian Insider