In a statement released on Tuesday, the IAB Southeast Asia's Singapore Chapter said a strong close to 2011, which saw the second half advertising revenue grow by 25 percent, helped push the year's performance beyond double digits and into the S$100 million (US$79.5 million) territory since it started measuring online advertising spend three years ago.
The first half of 2011 generated S$60.3 million (US$47.6 million), while the second half saw it climb to S$75.6 million (US$59.7 million), it stated. Full story
