ZDNet Asia, 27 Jul 2011More Singapore companies are implementing a documented data quality strategy but this has not stopped them from expressing distrust over the contact data they have collected due to human error and lack of an inadequate data quality strategy, a new survey has showed.
Released Wednesday, the Data Quality Survey by services company Experian stated that 88 percent of companies in Singapore had implemented a documented data quality strategy for their contact data. This data refers to the contact details of customers, prospects, business partners and employees stored by an organization, it explained. Full story
