AFPIn an era of cheap, no-frills travel, SIA has overhauled its marketing strategy to put fresh emphasis on its famed cabin service with the iconic "Singapore Girl" in a figure-hugging batik uniform at the forefront.
For SIA, the stakes have never been higher now that the carrier finds itself under fierce assault in the premium-travel segment from the likes of Emirates and Cathay Pacific.
SIA announced a profit of Sg$1.09 billion ($819 million) in the year to March 2011 on revenues of Sg$14.5 billion, reinforcing its status as one of the world's most profitable airlines. Full story
