Singapore football fans are finally getting all the live matches for World Cup 2010, after the country almost ended up as one of a handful that could not reach a deal with FIFA to broadcast the world’s biggest football show.In the end, StarHub and StarHub are said to have ironed out a deal that will cost them about US$15 million (S$21 million), which is half the S$40 million asking price that had been reported earlier.
For the 2006 World Cup, StarHub is said to have paid US$5 million for the rights for the month-long event. Its asking price to subscribers then: S$15 for early-bird sign-ons and S$25 subsequently. Full Story
