Singapore Tourism’s Board’s (STB) new destination brand “Your Singapore” launched to a mixed response from the industry at a tourism event with much fanfare last month.Some of the key changes brought about by STB’s new lineup of agencies BBH, XM Asia and MEC include the change of branding from Uniquely Singapore to YourSingapore; a new logo, which has eight overlapping squares; a living logo, made specially for digital screens depicting different aspects of Singapore and the launch of a new website YourSingapore.com to replace “VisitSingapore.com. Full Story
