Intelligent Energy Portal, 20 Apr 2010
Consumers are not willing to allow electricity providers to remotely limit the use of their home appliances as part of electricity management plans without significant rate discounts, according to a report issued today by Accenture. The report also found that almost half of consumers would be deterred from joining electricity management programs if their electricity bills were to increase as a result.
Further, only 29 percent of consumers said they trust their electricity providers to advise them on actions they can take to optimize their electricity consumption. This trust is lowest in deregulated markets such as Germany (10 percent of respondents), Sweden (16 percent) and the United Kingdom (17 percent) and highest in regulated markets such as Singapore (54 percent), China (41 percent) and South Korea (40 percent). Full Story