Media.asia, 6 Nov 2009
Singapore has leapfrogged 11 spots in the overall rankings of the world’s top country brands in FutureBrand’s latest Country Brand Index (CBI), making the city-state one of the most successful examples for country marketing in the Asia-Pacific region.
The Lion City rose from 24th spot last year to 13th in this year’s rankings and earned top spots for best country brand for “shopping” and “easiest to do business in”.
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