Media.asia, 10 Nov 2009
SINGAPORE – The Media Development Authority of Singapore (MDA) has appointed Leo Burnett to oversee and implement an integrated public education campaign for media classification.
The MDA currently categorises and classifies a wide range of content across various media including films, videos and video games in the city-state.
Aimed at parents, educators and students, the three-month campaign is slated for mid-November until mid-February 2010 to tie in with the school holidays and festive season.
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