ZDNet Asia, 12 Oct 2009
SINGAPORE--Local carrier Singapore Telecommunications (SingTel) "will not make a profit" from winning the rights to broadcast the English Premier League (EPL), but it can prove a critical tool to boost subscriber numbers for its mio pay TV service, says analyst.
In a report released Monday, Adeel Najam, analyst for Asia-Pacific ICT practice at Frost & Sullivan, said the content acquisition will boost SingTel's IP-based mio TV to become the "number one sports offering in Singapore". The local telco will then be able to compete more aggressively with the country's dominant cable TV provider StarHub, which currently has 85 percent share of the country's pay TV market, Najam said.
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