Airbus’s A380 Sales Pitch Frays on Emirates Rethink

Bloomberg.com, 19 Mar 2009, Andrea Rothman
March 19 (Bloomberg) -- Airbus SAS spent a decade saying the A380, the world’s largest passenger plane, would stand up to a recession because it’s cheaper to run than most other jetliners. The argument is starting to fray.
Emirates, the A380’s biggest customer, said yesterday that a drop in traffic between Dubai and New York had rendered the superjumbo unsuitable after seven months on the route. The carrier will instead switch to Boeing Co.’s smaller 777.
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