ScienceDaily, 25 Feb 2009
We all do things to impress others—exaggerate our accomplishments, downplay our faults, even fib on surveys. A new study in the Journal of Consumer Research sheds light on why we don't tell the strict truth about ourselves in surveys and what, if anything, can be done about it.
The tendency of people to portray themselves in a more favorable light than their thoughts or actions, called socially desirable responding, is a problem that affects the validity of statistics and surveys worldwide," writes author Ashok K. Lalwani (University of Texas at San Antonio).
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