Asia Media Journal, 6 Oct 2008
From mid of October to November, The Economist will be launching an engaging brand advertising campaign with a flurry of questions such as the above to encourage a broadening of minds and active participation. Singaporeans will be repeatedly asked, “What’s your opinion?” through a series of messaging. The campaign, created by Red Card Ogilvy, demonstrates that The Economist offers an independent and global perspective that the readers enjoy and thrive.
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