SGX.com: a better gauge of future earnings?

13th Feb 2008

Here is an interesting if unorthodox way of forecasting future earnings of the Singapore Exchange Limited. While most financial analysts focus their attention on trading volumes and the market outlook, you might like to ask the SGX's customers: investors and traders. And, it seems, they are voting with their feet.
Tens of thousands of people visit the each day for price data and information about companies. It is hugely popular (and largely not monetised). But when you look at the number of people visiting the SGX website, you see some startling results. This chart illustrates that interest is much lower now than in recent years. In fact, it's falling off a cliff.