31st Jan 2008
TB ASIA and WIT-Web In Travel has Thursday announced that they have just joined forced in order to bring the two shows together in Singapore.
WIT will be held on October 21st and 22nd in 2008, while the inaugural ITB Asia will kick off on October 22, the second day of WIT, and end on the 24th of October.
“It makes sense for the two events to come together,” said Yeoh Siew Hoon, WIT Founder.
“ITB Asia needs a strong focus on what is the largest growing segment of the travel industry – travel technology and the online travel space – and it is the right time for WIT to have a larger platform which the brand ITB, with its international clout and solid track record, will provide.
“WIT will bring to ITB Asia a strong Asian flavour and focus in what is its first foray to the region while ITB Asia will bring to WIT a global reach and international reputation for staging successful events,” she adds.
Both trade shows will be held at the Suntec City in Singapore.
“We are more than pleased about our cooperation with one of the leading know-how providers for the Asian travel industry,” said Martin Buck, Messe Berlin VP Travel & Logistics, ITB Berlin organisers.
“More than a hundred exhibitors have already confirmed their participation, which is the best proof of concept,” adds Dr Buck.
“We will not only introduce our exhibitors to a high number of qualified buyers in terms of purchasing power at very competitive prizes but also provide an exhibition platform for small and medium sized enterprises that contribute innovative products.”
Under the terms of the new partnership while WIT will be responsible for running its own event and will retain control and creativity over its programming and management, it will also work with ITB Asia to market ITB’s Travel Technology pavilion to potential exhibitors.
http://www.etbmice.com/article.asp?articleid=1022