While some may see Xiaomi, Samsung, and other players in the smartphone race as iPhone copycats, Jony Ive sees it as downright “theft.” That was the clear takeaway from Ive’s interview at the Vanity Fair New Establishment Summit today.
“I don’t see it as flattery, I see it as theft, and it’s lazy,” remarked Ive when asked about Xiaomi, a Chinese tech company whose phones bear a striking resemblance to the iPhone. Full story
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