PR dude launches viral publicity campaign for a restaurant with only $6.20 budget

My Singapore News, 19 Dec 2013
Say whatever you like about Baey Yam Keng, he is indeed a first class PR man. Just for a $2.50 nasi padang meal, he is able to arouse enough publicity to himself that no one or organization could attract even after spending several million dollars on a top notch PR agency to do such a job.
The whole publicity stance costs him $2.50, meals and drinks included. Oh, he added another $3.70 for another meal to extend the publicity campaign and raise it to a higher pitch. Can any PR agency do it, all $6.20 to be in everyone’s lips and in every media? Full story
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