Raffles Place publicity stunt that belittles Singapore National Servicemen draws widespread criticisms

Yahoo! News Singapore, 2 Aug 2013

A publicity stunt meant to promote a National Geographic Channel documentary on national service in Singapore has sparked ire among members of the online community.
As part of the stunt, a platoon of hired actors dressed in army attire were stationed in the middle of Raffles Place during lunch time Friday.
Members of the public were encouraged to step up to a podium, shouting traditional foot drill commands like “Sedia” (stand at attention) or Senang Diri (stand at ease)”. If they did so in a loud and clear manner, the platoon would then execute these commands.
In a comment on Yahoo! Singapore’s Facebook page, Renson Seow said that regardless of whether the men were full time NS men or paid actors, what mattered was that the stunt portrayed NS men and the army.
“They were being advertised as automatons, playthings for the command and amusement of civilians, who in fact…owe it to our NS men for their security,” he said. Full story

Related:
  1. ARMY PLATOON STANDS AT RAFFLES PLACE TO BE 'TOY SOLDIERS' FOR STRANGERS - The Real Singapore
  2. Nat Geo apologises over NS publicity stunt - XIN MSN News
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