Tiger Airways rebranded as Tigerair to restore consumer confidence

Mumbrella.com.au, 3 Jul 2013
Low cost operator Tiger Airways has this morning unveiled a major rebranding of the airline as Tigerair.
The name change is part of a global rebranding by the airline’s Singaporean parent company Tiger Holdings and comes just days before it finalises a joint venture with Virgin.
The move also follows last year’s grounding of the airline which saw the brand receive significant amounts of negative media attention after the Civil Aviation Safety Authority declared it had “lost confidence” in the cost-cutting airline.
At a press conference in Victoria this morning Tigerair CEO Rob Sharp conceded the airline would have a fight to restore consumer confidence. Full story
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