OPINION: Is NTUC Unity Healthcare profiting from the haze?

The Real Singapore, 25 Jun 2013
NTUC’s Unity Healthcare has started selling N95 masks on 24 June. It is offering a 10 per cent discount on the masks as part of its ‘social mission’ to keep healthcare products affordable.
The listed price is $2.50
In an article in The New Paper dated 23 June (link), a 3M spokesman stated that the recommended retail price for a mask ranges from $1.80 to $2.50.
At Unity Healthcare, it is priced at the high end with a 10 per cent discount thrown in and NTUC considers this its social mission?
A number of websites confirm wholesale prices, FOB, to be less than 50 cents for orders above 5000 pieces. (link) For orders less than 1000, it is about 75 cents. Full story