'Go as parents and return as children' entreats the new ad for Singapore Tourism Board, which has launched a customised and differentiated marketing campaign for India.
"Gardens by the Bay are one of the latest attractions adding to our city's evolving landscape. We believe that the experiences offered in Singapore will continue to resonate strongly with the Indian travellers and draw them for repeated trips to Singapore," said Chang Chee Pey, Executive Director, South Asia, Middle East and Africa, Singapore Tourism Board.
The campaign says it recognises the Indian traveller's shift in preference, from sightseeing trips to engaging holidays that offer enriching experiences, allowing them to acquire new skills and knowledge while connecting with loved ones. Full story
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