An investigation by an advertising watchdog into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.
The Skytrax Research airline review website www.airlinequality.com claimed to provide an airline rating system and customer reviews for airlines and airports worldwide based on what it said were "checked and trusted airline reviews" from more than five million passengers.
However, the Advertising Standards Authority in the UK said there was no evidence that Skytrax had followed the robust procedures it claimed it had in place to check all reviews were genuine.
Airlines love to quote their Skytrax rankings (when they're good), unleashing a torrent of self-congratulatory press releases to media outlets.... Full story
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