Seven in 10 Singaporean consumers interact with social media via their mobile phone according to the latest social media report by Nielsen. This puts Singapore 23 points above the global average of 47 percent.
"Connected mobile devices are embedded in the everyday lives of many in Singapore," said Joan Koh, managing director for Nielsen Singapore and Malaysia.
The speed of technological development and the penetration rates of smartphones and tablets have resulted in social media having increased influence over purchase decisions, according to the survey. Full story
