(Reuters) - Apple Inc will host an event on October 23, said a source familiar with the plan, in what is expected to be the unveiling of a smaller iPad to venture into a market staked out well in advance by rivals Amazon.com Inc and Google Inc.
Speculation has swirled for months that Apple was planning a smaller, less expensive version of its popular iPad to take on cheaper competing devices, a move that analysts say may hurt its margins but prevent its arch-rivals from dominating an increasingly important computing segment.
The consumer device giant is gearing up to unveil a new product at a major October 23 event, said the source who declined to be named, days before Microsoft Corp unveils Windows 8 and its new Surface tablet on October 26. The source did not specify what the product would be. Full story
