Long known as one of the world's preeminent luxury carriers, Singapore Air has recently come to a crossroads. As low-cost carriers and increased competition flood its market, the brand is faced with doubling down on its luxury position, or diluting a decades-old brand strength in a battle with new competitors. So what will the brand and its Singapore Girls do?
Pour $16 million into upgrading its airport lounges and form a new partnership wherein BMW will redesign its cabins. Yes, BMW. Full story
