OPINION: Singapore Girl no longer rules alone - Karamjit Kaur

Malaysia Star, 17 Jun 2012
THE Singapore Girl seems to have lost some of her charm.
Profits at Singapore Airlines (SIA) are falling, eroded by high oil prices and a tougher competitive landscape.
Meanwhile, criticisms of the carrier’s once-legendary service are mounting. Whether it is the food or website, service on the ground or in the air, SIA is not what it used to be, say a growing number of disgruntled customers.
The consensus seems to be that while SIA is still a good airline, others are just as good, if not better – and often cheaper too. Such sentiments have already hit SIA’s bottom line. Full story