The thing is, though, this isn't new. In fact, Singaporeans more or less begin to expect these cringeworthy songs. It's as if no significant event in our country is complete without a propagandistic song that we can all awkwardly bond over.
Establishment figures, ministries and national committees have often used music videos and songs to reach out to the populace, convinced that these more "light-hearted" endeavours are just what is needed to bring everyone together. (In their defense, it does bring many people together, but not quite in the way they intend.) Full story
Related:
New NDP song sparks buzz - Yahoo! News Singapore
